North Somerset Council
Wayfinding system

• Cartography
• Illustration
• Signage system product design

The faded Victorian glamour of Weston-super-Mare has been a strong draw for holidaying families since the 19th Century. As part of a long-term regeneration programme, We were selected to consult on creative and production components for a new town centre wayfinding system.

Thirteen and the North Somerset Council urban planning team began by establishing the blueprint for wayfinding in the town: Typography, colour palette, iconography and landmark illustrations were applied to a modular and updateable hardware system: map panels, locator maps and finger posts.